IMCA contributes to the entire process—from the inception to implementation of new projects—and holds the conviction that the organization’s role is to serve the offering and the end customer and not vice versa. Whether the project involves defining editorial strategy for a media site, creating a cross-media mechanism for an audiovisual programme, or helping a telecom operator develop new multi-screen services, IMCA’s role is to implement solutions that are adapted to digital requirements and media convergence.
Our consultants tailor their approach to each project, using their expertise, knowledge of the markets concerned, and professional experience. We offer personalized solutions and constant commitment, both before the project launch and after (which requires specific monitoring).
IMCA’s teams are completely immersed in the every aspect of their missions, and apply their expertise throughout the media value chain (TV, the written press, advertising, and the Internet). IMCA applies its marketing, technical, and content skills to each type of project—from designing multi-platform content to integrating the latest distribution systems.
IMCA’s multidisciplinary teams work with clients on developing innovative solutions for all their mobile and fixed terminals, focusing on the latest customer practices related to the development of the Internet and social networking sites; and in-the-field projects require all the expertise of the IMCA teams.