IMCA is the partner of the Swiss firm Challenge Optimum in promoting certification ISAS BC 9001 and ISAS P 9001 standards, which were developed by the Geneva-based Fondation Médias et Société.

Certimedia is the umbrella brand for this activity. Assessing and improving the quality of media management systems requires tools which have been successfully implemented in industrial and commercial corporate activities that are not directly related to content.

Certimedia adopts a three-phase approach to awarding certification: carrying out an assessment or Quality Check Up, ensuring procedures comply with norms and, finally, taking the necessary time to ensure all the company’s staff are familiar with them. Certification is awarded once the entire process has been completed.

Rapid improvements in certified firms bring real benefits to users, colleagues, managers, shareholders, advertisers, and suppliers.