The idea to place virtual advertising panels in programmes emerged from the incorporation of commercial products within fictional programmes. This enables advertisers to promote their brands within content and in a familiar environment for TV viewers.

Clear Channel, the world leader in advertising, and IMCA have combined their expertise to ensure the success of this new approach, which involves mastering digital technologies, knowledge of the audiovisual and diffusion markets, and perfectly caters for the requirements of advertisers looking for innovative solutions.