We believe that carrying out our missions effectively requires a certain outlook. We focus our expertise on individual requirements through three interrelated specializations:
• Technological developments, resulting from man’s capacity for innovation, are developed in laboratories and pervade daily life and radically change our lives. Keeping abreast of the latest developments enables us to anticipate changes and recommend the best tools for our clients. IMCA’s specialized staff—comprising both permanent and specialist engineers and technologists—develop their expertise by visiting professional exhibitions, meeting the manufacturers concerned, and occasionally even collaborating with them on product design.
• Expertise relating to content is another of our specializations. New On The Air (NOTA) enables clients around the world to monitor, analyze, and understand the innovations introduced by the creators of games, fiction, magazines, documentaries, and entertainment. The database currently comprises 28,000 programmes. We feel that it’s also essential to understand how and why this content was conceived, written, and produced, so that we can learn as much as possible and identify the best practices in the process of conception to creation, which is constantly changing. IMCA’s experts monitor these changes closely to stay well ahead of the game.
• ‘People’s thought processes’ and awareness of their greatest aspirations. The progress made in the field of neuroscience has enabled us to identify these tendencies. Every year, IMCA carries out an in-depth study of social trends and individual behaviours. While community life is becoming disconnected from time, the social elite, and historical experience, individuals have become far more predominant, as technical and editorial microunits, both as producers and consumers. IMCA’s role is to support these actors by helping them to understand the social factors underlying the digital revolution and advising them on the implementation of initiatives that can help them deal effectively with these challenges.
We believe that these technological, editorial, and behavioural developments are interdependent and interactive. We therefore take a global approach to implementing our expertise. Our goal is to enable all actors to find the right way to progress confidently in a complex environment.